High - key lighting

High-key lighting is a style of lighting for film, television, or photography that aims to reduce the lighting ratio present in the scene. This was originally done partly for technological reasons, since early film and television did not deal well with high contrast ratios, but now is used to suggest an upbeat mood. It is often used in sitcoms and comedies. High-key lighting is usually quite homogeneous and free from dark shadows. The terminology comes from the key light (main light).

In the 1950s and 1960s, high-key lighting was achieved through multiple light sources lighting a scene - usually using three fixtures per person (left, right, and central)  - which resulted in a uniform lighting pattern with very little modeling. Nowadays, multiple hot light sources are substituted by much more efficient fluorescent soft lights which provide a similar effect.

The advantage to high-key lighting is that it doesn't require adjustment for each scene which allows the production to complete the shooting in hours instead of days. The primary drawback is that high-key lighting fails to add meaning or drama by lighting certain parts more prominently than others.

Most recently, shows with bigger budgets moved away from high-key lighting by using lighting set-ups different from the standard three-point lighting. Part of the reason for this is the advent of new lighting fixtures which are easier to use and quicker to set up. Another reason is the growing sophistication of the audience for TV programs and the need to differentiate.

The term "high-key" has found its way from cinema into more widespread usage, for example referring to an event that requires much organization or is subject to a great deal of publicity.

http://en.wikipedia.org/wiki/High-key_lighting

High key photography uses unnaturally bright lighting to blow out most or all harsh shadows in an image. High key methods were originally developed as a solution to screens that couldn’t properly display high contrast ratios, but has developed into more of a stylistic choice.

High key images usually convey a positive or upbeat tone. This method is perfect for a subject that is funny, lighthearted or beautiful.

The high key photography is use regularly for model photography, flowers and other subjects that are relatively feminine in nature. Another area perfect for high key is product photography. Practically speaking, the bright nature of the photo really highlights the product and can make for some great attention-grabbing contrast. Psychologically speaking, a product shown on white tends to suggest that it is high quality or upscale in nature.

http://photo.tutsplus.com/tutorials/lighting/beginners-guide-to-shooting-high-key/

http://en.wikipedia.org/wiki/High-key_lighting